AMAZON INSIDER /FIRE TABLETS
Amazon’s best-selling tablet acts as a gateway to the entire content ecosystem. As Art Director of Device Engagement and Customer Experience, my role was to harness a trove of user insights to develop and market the latest device channels, accessories, and brand content to connect users with the full potential of their device.
FIRE /SHOW
MODE DOCK
Working with Fire Tablets and Alexa product teams, I developed and art direct marketing for this emerging tablet accessory that transforms the hand-held Fire tablet into a Alexa-controlled display screen and home hub.
Guided by insights from beta testing and data from millions of users, I directed targeted launch creative that combines CGI and live-action to demonstrate the capability for this novel accessory to level-up users device experience.
/CHANNEL DESIGN & DEVELOPMENT
I developed the look and feel of Amazon Insider, a tablet-specific platform that provides Fire users with personalized content and feature recommendations on their home-screen along with a custom feed of creative content unique to their interests.
After a successful launch, I art directed content creation and guidelines for contributing cross-function teams to ensure a cohesive browsing and discovery experience.
